Friday 27 May 2011

Sucess Secrets of Barcelona Football Club

Is Barca the best football club in the world? Barca is surely the finest and  definitely a bench mark for other football kickers. Evidence speaks for itself. It has doubled its revenues in last four years. It's a cash machine. Barca has signed five year sponsorship deed with Qatar Sports Investment for minimum of Euro 165 million.

Barca plays as a team in a sport that has too many donnas. It keeps opponents under constant pressure by dominating possession of the ball and keeps the ball constantly moving. The trade success secret is grooming and growing its own players by running its own training academy. This boarding school puts as much emphasis on character training as footballing skills. Students are coached on team spirit, sacrifice and perseverance. Barca is more than a club with Catalan pride. It has been successful in maintaining mutual relationship with it's fans. It's management style is unique. It believes in  developing stars than hiring stars, promoting from within and putting down deep local roots.

Barca has also blazed a trail in nurturing it's brand - a tough job in the internet age, when gossip is plentiful and trust is scarce. Barca has it's share of mistakes. It had a bad patch in early 2000's. But for the moment the club is on top of the world. It goes into ECL final at Wembley on May 28, 2011. May the best team win ! (though it would be foolish to underestimate Manchester United).

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